podcast friday
Nov. 13th, 2026 07:04 amOne that really stuck with me is It Could Happen Here's "Hope & Dirty Tricks: How Lula Beat Flavio Bolsonaro." Somewhat lost in the joy of the US midterm results is what might be an even bigger deal, which is the Brazilian presidential elections. As with the US, I am of the opinion that everyone in the world under a certain age should get to vote in the Brazilian elections—the outcome affects us regardless of where we live, unless you are too old to face the consequences of the wrong person getting in.
The wrong person, Flavio Bolsonaro, came a hair's breath of getting in. Lula isn't perfect and has definitely done some war crimes but the Bolsonaros are apocalyptically bad, hellbent on burning down the world's lungs for short-term grift.

Anyway, the way Brazilian elections work involves a runoff, which meant that the left actually had some time to organize. The episode is just Robert reading an essay by Brazilian podcaster and activist Caio Almendra, but it's very detailed and talks about the strategies they used. A lot of attention has been focused on André Janones, who is a fascinating character, but elections aren't won by one guy.
He is a fascinating guy though, and if anyone has any English language resources on him I would love to learn more. Basically he is a former leftist, then swung to the far right, and then apparently went all in for Lula, and used his extensive ratfucking ability to run Lula's Army, a massive WhatsApp groupchat devoted to messaging. You know me, I love a guy who does dirty tricks in the service of good. I might not trust them, but we need more of them.
What's even more interesting, though, is the way that Lula's Army and the left in general was able to harness the forces of social media that were stacked against them. WhatsApp is owned by Meta, and Meta suppressed pro-Lula posts during the election. Lula's Army found a workaround.
It's important to understand that with franchise activism, this kind of thing usually only works once, and we shouldn't imitate it directly. Tech companies will find a way around. However, it's worth in-depth study for the next time.
