I agree that people who enforce it are often women, not men, but I am usually leapt upon for making such claims as it is argued that women cannot help it as they are vitcims of the huge social pressure to conform looks-wise, which is a fair point, but I wish both sexes would just get over it.
Most men I know prefer no make up on females. I think make up should just be for fun and worn by men too if at all.

I have crap skin so I do have covering up make up, but it usually looks worse than crap skin!

Every few months I toy with the idea of wearing make up and then panic because I think I would look and feel silly and also because once one has started it might be hard to stop and I could not afford to buy that much make up. But if I were paler in colouring I might not look silly wearing it. I conform to gender stereotypes in other ways, like removing leg and arm hair as my hair is thick and black, and removing my moustache, although I really am tempted to grow a big twirly one one day to shock people...
I hate the fact that I conform to social stereotypes, and I do feel it is because of what men think more than what women would think.
But I am very insecure about looks as I used to get men making nasty comments at me in the street before I shaved legs and arms!