wasn't Israel doing this to "improve its image abroad" as well? I wonder if that's where they got the idea.. or if it's just "keeping up with the times"..

But in all seriousness, a close friend of mine used to work for a hi-tech company in Ottawa. She once confided to me that a lot of their work had shifted from web development to contracts maintaining the image of various clients online, for example police agencies, businesses, etc. Editing wikipedia, posting on message boards, etc. Creepy!!