We had some sort of reduce-Canada's-pollutants-by-one-tonne or something awhile ago, complete with a cute Rick Mercer ad campaign. I'm not sure anything ever came of it.
I think the shift came when Kalle Lasn realized he was raking in the big bucks with a big glossy magazine. It was probably before the shoe thing, although that was the first big indicator.
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Date: 2005-11-25 05:30 pm (UTC)I think the shift came when Kalle Lasn realized he was raking in the big bucks with a big glossy magazine. It was probably before the shoe thing, although that was the first big indicator.